
JourneyOps Copenhagen + Malmö
About the event
On March 26, 100 visionaries gathered in Malmö for a day of insights and inspiration at JourneyOps Copenhagen + Malmö. Featuring keynotes from leading CX experts, the event served as the kickoff for the local JourneyOps community, uniting professionals dedicated to advancing customer-centric strategies and revolutionising journey management in their organisations.
Keynote presentations
Using Customer Journeys to break down organizational silos
Simon Bach Peters, Customer Journey Expert, Nordea
Illuminate your path! How to switch on a continuous customer discovery for journey excellence
Ville Österlund, Founder & CEO, LeanLab
Jenni Reijonen, Head of CX Renewal & Design Tools, Lähitapiola
Creating a toolbox for Customer Experience Mapping
Natalia Dudareva, Customer Experience Manager, Nilfisk
The Omnichannel Imperative: Data-Driven Strategies for Personalized Engagement, Conversion, and ROI
Morten Friis-Olsen, CMO / Head of CX, Semler
How AI is transforming the service design landscape
Justas Petronis, Principal AI Product Manager, TheyDo
Event in photos

Our presenters
Our JourneyOps Copenhagen + Malmö event featured an exceptional lineup of speakers sharing their expertise on customer journey management. Each presenter offered unique insights and practical knowledge, making the day both enriching and inspiring. Here's a look at the incredible individuals who made this event unforgettable:

Simon Bach Peters
Customer Journey Expert, Nordea

Esa Nettamo
Founder of JourneyOps & Spark Design

Grace de Athayde
Customer Journey Ops Lead, Pfizer

Ville Österlund
Founder & CEO, LeanLab

Jenni Reijonen
Head of CX Renewal & Design Tools, Lähitapiola

Morten Friis-Olsen
Morten Friis-Olsen, CMO / Head of Customer Experience

Natalia Dudareva
Customer Experience Manager, Nilfisk

Justas Petronis
Principal AI Product Manager, TheyDo

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